Author name: Direct Driller

Living up to the SFI and its actions

The SFI offers financial payments to those who adopt variable rate applications, but demonstrating compliance is more than a tick-box exercise, explains Rhiza product manager Ben Foster The Sustainable Farming Incentive (SFI) has much to offer growers from payments for environmental actions, to incentives that improve sustainability, productivity and, importantly, business resilience. With 102 actions …

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Agronomist in Focus – Simon Francis

New ‘boots-on-the-ground’ precision farming service A new service makes the benefits of precision farming accessible without growers having to master all its complexities, says ProCam’s UK Technical and Services Manager, Simon Francis. Using satellite mapping of soil and crop variability across fields, the new FieldSense service derives tailored variable rate input applications to improve economic …

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We can benefit from innovation

Our production systems must become more resilient in order to combine productivity, climate protection and biodiversity. How can this be achieved, what role does digitalisation play, and where are the new opportunities? We pose these and other questions to Hubertus Paetow, President of DLG in Germany. The advancing climate change, increasing loss of biodiversity, the …

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Ensure Your No-Till Vision is 20/20 with Precision Technology

By Erin Hightower agronomist for RDO Equipment Company  Recently, I visited my optometrist for an annual eye examination. As we discussed my prescription, I experienced a familiar line of questioning while looking through different lenses: “Is one better?” Click. “Or two?” The optometrist leaned in and casually asked, “How about three?” Instantly, every letter’s line was clear …

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New technology connecting the lab to the field

Drone technology is unlocking the potential of traditional crop trials and helping to bridge the gap between detailed laboratory studies and field trials. Drones were used to assess an oilseed rape trial this spring at a site in Yorkshire, gathering data that hasn’t been possible before. The trial is a collaboration between Envirofield, Agrii and …

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3 Reasons Why Regen Farmers Should Use More Precision Technology

Regen farmers tend to be early adopters of technology because they’re very comfortable with change and challenges, but there are gains to be made from precision technology writes Steve Savage. First Published in No-Till Farmer – USA In a 2023 US Ag Equipment Intelligence survey, regen farmers projected what technology they expected to purchase within the next …

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Digital Technology Farm Network explores data-driven ‘fields of the future’

Which digital technologies hold the most commercial value for UK farms and how can they best be developed, integrated and managed to deliver that value in practice? Agrii digital agronomy development manager Lucy Cottingham explores a novel farm network set up to answer these and other future-focussed questions. The pace of digital development is truly …

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