Author name: Chris Fellows

Step or Incremental Change: A Strategic Decision

When many people think about technology in farming, they envisage the big step changes such as the complete move from manual pickingto robotic picking. Or big tractors to little robots. And these changes have happened before in farming. But more often, technological change has been incremental, giving a small benefit over previous actions. Understanding the …

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Welcome to the Groundswell 2024 Issue

We are thrilled it’s that time of year again, Groundswell 2024 issue. A special event dedicated to the transformative world of regenerativeagriculture. Groundswell, has become known as a beacon of innovation, knowledge sharing, and community building for farmers, the supplychain and practitioners dedicated to sustainable and resilient farming practices. This year’s event promises to be …

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How will AI change farming?

It’s not a matter of if, but more how Artificial Intelligence (AI) will change the farming sector. But I’m not sure that robots will be the way it manifests itself in our live. For sure, it will introduce innovations that significantly enhance efficiency, productivity, and sustainability. But one of the primary ways AI is transforming agriculture is through better data processing that can be used by our current machinery.

To be or not to be

Never fear, I’m not venturing into Shakespeare here. Not only are my writing skills lacking, but I can’t see Direct Driller ever making it to the stage either. However, I am questioning the desire to be labelled a “regenerative farmer”. Do you want or need to be labelled at all? This is not quite weighing …

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agri-tech

Unleashing the Potential of Agri-Tech

Written by Chris Fellows In the realm of agriculture, a technological revolution is underway, reshaping the landscape from traditional practices to cutting-edge innovations. This transformation, encapsulated by the term “agri-tech,” is not merely about mechanised machinery or futuristic drones; it represents a multifaceted evolution that spans the entire agricultural supply chain not just changes on …

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Big data – farming’s friend or foe?

Unlocking the potential of big data can lead to smarter farming, but there are complex interactions and challenges to navigate. In the dynamic landscape of modern agriculture, the integration of big data technologies has revolutionized the way farmers operate and make decisions. Smart farming, fuelled by the inseparable relationship between production and consumption of data, …

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